Celebrity Snare arrived in August / September of 2008, with Prakash Singh doing the announcement. This program allows Gaians to purchase virtual items relating to famous celebrities, Gaia made this possible by collaborating with Virtual Greats. Virtual Greats is the first company to create a platform to bring high-value, copyrighted material into virtual worlds and social networks. They are the world’s leading virtual goods sales and distribution system, connecting celebrities, artists and content creators with a new generation of fans through the online trade of likenesses, fashion, catchphrases, and other virtual representations of real-world talent.