A fan is shocked to find that Transformers: Revenge of the Fallen has made so much money! Surely the low Rotten Tomatoes rating should have tipped viewers off. Okay, even if they didn't care about those, surely they would have seen how horrible it was for themselves after the first weekend. What are they? Sheep? Conversely, how could Serenity or Scott Pilgrim not have made loads of money? Okay, people didn't know about them, but surely word of mouth would have carried. The formal academic term for this phenomenon is "the false consensus effect." Examples of Opinion Myopia include: