Director of Digital Media at Diário de São Paulo, one of the biggest newspapers of Brazil,[citation needed] and Rede Bom Dia, a group of newspapers spread around ten cities of Sao Paulo state. A former copywriter at DPZ, one of the top Brazilian advertising agencies, Felipe Machado worked as the Multimedia Editor for O Estado de S. Paulo (OESP), Brazil’s most prestigious newspaper. Bringing this 135-year-old newspaper into the digital age, Machado served as Director of the webTVs TV Estadao and TV Limao, and the podcast section for the company’s website. Machado started to work at OESP in 2000 covering a wide range of stories, including politics, culture, economy and arts. He was chosen to create the first ever multimedia team of the giant company due to his strategic vision of media and h