This is where Conscious Cuisine hits the town. A new label or food category is needed to describe what people are experiencing and wanting in their lives. They do not necessary want a label that does not fully describe their feelings or activities yet they do want to have something to label their new awareness. Conscious Cuisine gives people a label that describes their transition to a new diet, one in which more natural foods are eaten along with a reduced consumption of animal and meat products. David Anttony may be contacted at For further information visit www.BouncingOlive.com.au.