, < Regeneration, < New Start editorial index page Waitrose, Sunday. I’m standing in a numbered aisle trying to decide whether to buy the ginger and fig soap, the transparent glycerine bar in its clingy see-through wrapper or a shapely little thing containing pure extracts of acacia honey. Suddenly, I feel ridiculous. Not ridiculous enough to do anything radical (I bought two of the above) but ridiculous nonetheless. In fact, a Glaswegian man dies an average 11.5 years earlier than a man in London’s plush suburb of Kensington & Chelsea. For women the age differential is 9.5 years.