x One Corporation was formed in February 2010. It was previously the R. H. Donnelley Company, which was founded in 1886 by Reuben H. Donnelley, son of RR Donnelley founder Richard R. Donnelley, as The Chicago Directory Company. In 1988, Wile E. Coyote and The Road Runner appeared in a commercial for the Donnelly Directory Yellow Pages.