Earlier concepts for the Corpus alphabets were based on the shapes and general outline of late Nineteenth Century print advertisements. The first few drafts were a little more rounded letters, then blocky, as the refinement of Corpus shapes come together over time, the lettering became colder and less emotionally complex. Each icon becomes a Lettermark in its own way -- a symbol used for a definitive and effective purpose. The industrial packaging of Corpus print has all the individuality and personality of a die-cast metal stamp -- simple and direct, to be used as needed.