The main character of the comic strip is a professional photographer who is a Duck. The witty humor and smart observations about photography have made the comic a favorite among many amateur and professional photographers. The name of each strip is picked by the author from those suggested by the readers in the comment section of the comic. The author approves of and even encourages people spreading the strips on the web. The comic strips have also been published in two books, What the Duck, Rule of Nerds and What the Duck: A W.T. Duck Collection.