Cowell Jnr then assumed the pen name Billy Shagspur and serialised his experiences meeting the loonies in written form and gave away the volumes in cereal boxes serially with different serial numbers for each serial. Whilst up to the eyeballs on student's medicine Bunton recalled reading the books as a child some 3 years previous and suggested to Cowell he bought the rights to the cereals off his nephew. As this was in the pre-X-Factor days SC was short of cash so he approached his Auntie Beeb for funds to film, which she agreed to lend. Whilst Cowell did the majority of the technical work on the show Bunton's role was to film it, going undercover as a nurse. Production costs for each episode were (adjusted for inflation) 15 beans, 3 Monopoly boards and half a helicopter. By the time the f