Background: Originally established in 1913 as animation studio "Michael Shires Productions" (renamed "The Michael Shires Company" in 1984), Michael Shires Productions produced its first animated film, Goldilocks and the Three Bears, but never used a proper logo until 1980. Instead it used an in-credit text on most of its films. In 1973, the company was described as "Michael Shires Pictures" with the establishment of its own movie arm, and the Pentagon text was modified to "Distributed by PENTAGON PICTURES DISTRIBUTION" and moved to the end credits. Shires retired the Pentagon brand in 1997 aside from its home video distribution arm. Also, Shires owned Studio Guardian films do not carry any of the Michael Shires Pictures logos, instead using the text "MICHAEL SHIRES STUDIOS (HOME ENTERTAINM