Sony Music Entertainment (Japan) Inc. (株式会社ソニー・ミュージックエンタテインメント Kabushiki gaisha Sonī Myūjikku Entateinmento?, often abbreviated as SMEJ and also known as Sony Music Japan for short) is Sony's music arm in Japan. SMEJ held a contest searching for an original PlayStation game design, to which Takuma Endo sent his Tenchu game design and won. SMEJ then funded his fledgling development studio and co-published the final game with Activision.