In , Zac created and played a Dungeons & Dragons character for the first time, whom he named Snugglelord. He later reprised this role in . Zac left Geek & Sundry to accept a position as the CEO of a new media company, Hyper RPG, which livestreams role-playing games on Twitch. Upon Zac's departure, his brother, Lucas Eubank (@lucaseuspank), took over the producing role on Geek & Sundry's Twitch channel.