Luke Hood created UKF on YouTube to share music with friends while studying at Frome Community College in 2009.As his subscriber base began to grow, he started to focus on the music channels and expanding the UKF brand. UKF never paid for advertising, relying on its subscribers to share the music through various social media sites. The brand has since sold half of its ownership to AEI Media and plans to take advantage of YouTube's live streaming function to broadcast their events that now occur throughout Europe and North America. As of December 2012, Luke Hood is still the managing director at UKF.