A version of the Ensemble Darkhorse where character interest is sparked by an audience well-divorced from the production source, particularly if the show is released in other countries. Places with different cultural baggage often hook onto different characters, whether or not these are the ones being pushed by the story. This is even more of a gamble when one character's personality and motivations have a direct tie to the culture of origin. Another variant of this trope is the joke that something is "big in Japan." Contrast BIG time with Banned in China.