The Rogers Fans' Choice Award was annually awarded to the player who received the most votes from fans as the Rogers Player of the Game, during the 4th quarter of CFL games on TSN, between 2003 and 2007. Fans have to use their Rogers Wireless phones or online at www.cfl.ca to vote for their player. In 2008, Rogers decided to no longer be a sponsor for the CFL when it started to make attempts to obtain an NFL franchise in Toronto. Since then the Rogers Fans' Choice Awards ceased to exist after the 2007 season.