Fortune's End (also called the Fortune City Incident) refers to a series of events that took place in Fortune City, Nevada from September 25 to September 30 in 2011. The incident was the result of an arranged outbreak in the Fortune City resort by pharmaceutical company Phenotrans. Phenotrans had previously taken on the development of Zombrex after it was presented to them by Isabela Keyes, a survivor of the Willamette Incident five years earlier. In any case, due to demand of Zombrex, the profits it brought for Phenotrans were overwhelming.