Irregular eclectic music nights at various venues, primarily the bar at Norwich Arts Centre, set up by . Howlback Hum has been in existence for several years. Howlback Hum is the brainchild of local gig promoter Shane O'Connor who has been organising and promoting the local gig night since 1999. Howlback Hum nights are held across the City in anything from basements or fields to pubs and bars. "Fundamentally the night acts as a platform for local bands to get out and play. Our aims are often small and hard to achieve but are special none the less." In the gigs that he puts on Shane strives to root out talent, quality and innovation at every step. "Some times you just have to tell people that they can't play. It's always down to the quality of music."