Love to Learn is a web-based campaign launched by Sesame Workshop in July 2016. Each month, Elmo and the rest of the Sesame Street Muppets will focus on certain topics with the help of well-known YouTube personalities and other celebrities. Special playlists for each topic will be housed on the show's official YouTube channel. In addition to online videos, the campaign aligns with the release of a new DVD, iTunes collection and games on Sesamestreet.org.