Creativity is a White Separatist religion that was founded by Ben Klassen in early 1973 under the name Church of the Creator. After Klassen's death in 1993, Creativity almost died out as a religion until the New Church of the Creator was established three years later by Matthew F. Hale as its Pontifex Maximus (high priest), until his incarceration in January 2003 for plotting with the movement's head of security, Anthony Evola (an FBI informant), to murder a federal judge.