On 3 September 2013, Microsoft announced its purchase of Nokia's mobile device business, with the deal closing on 25 April 2014. As a result, the Lumia line is now maintained by Microsoft Mobile. As part of the transition, Microsoft continued to use the Nokia brand on Lumia devices until October 2014, when it began to officially phase out the Nokia name in its promotion and production of smartphones in favor of Microsoft branding. In November 2014, Microsoft announced the first Microsoft (non-Nokia) branded Lumia device, the Microsoft Lumia 535. The device was first released in India and soon followed by other countries in late 2014 and early 2015