Ziffcorp was Artie Ziff's company, until it started losing money due to a combination of factors (namely the Dotcom bubble burst, although it also had quite a bit to do with Artie Ziff's fraudulent use of ZiffCorp's funds for his own personal use such as golden underpants and marble toothbrushes.). Artie Ziff retained possession of ZiffCorp's shareholder deed, although he later lost it to Homer Simpson in a poker game. He later used this downside to his advantage when the SEC went to arrest Artie Ziff for his fraudulent use of the company's funds and placed the blame on Homer Simpson instead.