Retail "Sales" became increasingly popular from then out. There were Summer sales, Fall sales, Spring sales, Fourth of July sales, New Year's sales, Chinese New Year's sales, President's day sales, Easter sales, Labor Day sales, George Washington Carver day peanut sales, and many more. There were sales on clothes, sales on games, sales on books, sales on movies, sales on hardware, sales on software, sales on ware, sales on snails, sales on sails and sales on sailing snails. Within the first few years of sales, there were so many overlapping sales people often didn't realize they were saving money. Retailers realized they needed one surefire "zinger" of a sale. They needed a Christmas sale.