Entertainment or information is called "family friendly" if it considered suitable for the whole family. In particular it means that it is not considered harmful for children, which may imply restrictions on engagement in, or depiction of, nudity, sex, violence, horror, crude language, etc. In arriving at specific consumer decisions, moral connotations of the terms may be secondary or absent, and the denotation may be mainly distinctions about content that are less detailed than entertainment rating systems, rather than drawing lines that would rule a choice out.