At first, he is seen as a good, kinhearted little bird, who helps the main protagonist, Mr. Sunshine, as they begin to sing a rhythm together. As they go along, they confront other (depressed) people who are then somehow drawn into the happiness of the man and the bird. A hot air ballon saying WANTED and a picture of the bird is seen in the background floating away before finally disappearing into the distant clouds. At the end, the bird runs the people over with a truck. It is also notable that he has bags under his eyes as the video progresses.