Bearbrick is a collectible toy designed and produced by the Japanese company . The name is derived from the fact that the figure is a cartoon-style representation of a bear and that it's a variation of Medicom's Kubrick design. The standard size is seven centimeters high, and these figures are referred to as 100% Bearbricks. Other Bearbricks are named for their size relative to the standard: 50% are four centimeters high, 70% are five centimeters high, 400% are 28 centimeters high, and 1000% are 70 centimeters high. In 2017, Medicom released three Sesame Street Bearbricks.