During Harvey Comics' heydey (1950–1982), Richie was the publisher's most popular character, eventually starring in over fifty separate titles, including such long-running comics as Richie Rich, Richie Rich Millions, Richie Rich Dollars and Cents, and Richie Rich Success Stories. Beginning in 2011 Ape Entertainment began publishing a new licensed Richie Rich comic book series, taking the character in a very different, action-oriented, direction.