Rust-eze Medicated Bumper Ointment is a bumper ointment company who sponsored Lightning McQueen in Cars. McQueen at first looks down upon the vehicles who run Rust-eze and is planning to ditch them and go with Dinoco as soon as he gets a chance, but has a change of heart after his life-changing experiences in the town of Radiator Springs, and decides to stay with the company. The product was created by brothers Dusty and Rusty Rust-eze and is somewhat a "rip-off" as the commercial states: "Actual results may take up to 36 weeks", which is about nine months.