Produsage can be roughly defined as modes of production which are led by users or at least crucially involve users as producers - in other words, the user acts as a hybrid user/producer, or produser, virtually throughout the production process. Produsage demonstrates the changed content production value chain model in collaborative online environments: in these environments, a strict producer/consumer dichotomy no longer applies - instead, users are almost always also able to be producers of content, and often necessarily so in the very act of using it. Snurb 14:17, 11 July 2006 (UTC)