Olive Oyl is made to run after her instructor's bicycle, for it is "Ladies Day" at Popeye's Gym. Bluto watches her run by and becomes fixated on the would-be athletic beauty; he snatches Olive away to demand a kiss, but she is horrified, not at all attracted to the big brute in this cartoon. After she is saved by Popeye and brought to the gym, Bluto follows along and gets an idea upon seeing that only women are allowed for the day: he comes out of the dressing room having shaved his beard, wearing a blonde wig, woman's gym clothes and abundant lipstick.