MTV (Music Television) is a sponsorship. It is a Cable television network based in New York City and launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs. Arrived on Gaia- around November 2007. The Hills was a part of the sponsorship. It is a reality-based program that follows the lives of several young people living in Los Angeles, California. Arrived on Gaia- Monday November 26, 2007. The entire sponsorship ended November 19, 2010.