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Ford EXP

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The Ford EXP and Mercury LN7 were the first two-seaters that Ford offered in 25 years. The coupes shared the wheelbase and mechanicals of the Ford Escort with a longer, more stylish body. It was first shown at the Chicago Auto Show and introduced in April 1981 as an early 1982 model. Comparing the EXP to the original Thunderbird, Ford Division General Manager Louis E. Latalf said: "We're introducing another two-seater with the same flair, but the EXP will be a very affordable, very fuel efficient car matched to the lifestyles of the eighties."

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Second generation Ford EXP First generation

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Mercury LN7

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1985.5 1982

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Mercury LN7 Ford Escort EXP

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The Ford EXP and Mercury LN7 were the first two-seaters that Ford offered in 25 years. The coupes shared the wheelbase and mechanicals of the Ford Escort with a longer, more stylish body. It was first shown at the Chicago Auto Show and introduced in April 1981 as an early 1982 model. Comparing the EXP to the original Thunderbird, Ford Division General Manager Louis E. Latalf said: "We're introducing another two-seater with the same flair, but the EXP will be a very affordable, very fuel efficient car matched to the lifestyles of the eighties." As the 1980s began, Ford was in a transitional phase. Henry Ford II retired as chairman, Lee Iaccoca was at Chrysler, and chief stylist Eugene Bordinat had also stepped down. Ford's marketing strategy at the time was based on their perception of American society in the early 1980s. Ford felt that the growing number of one and two person households, combined with the lifestyle of the younger target audience who desired a small sporty car, led them to the conclusion that Americans wanted a "lively little car that is dependable, efficient, and good-looking". Ford's marketing department believed that if a customer wanted room for four or five passengers, they would buy an Escort or a Fairmont. The marketing philosophy for the EXP's seating was rather like that of a European gran turismo; a personal vehicle for two, with a cargo area in back for emergency transport of anything or anyone else. While it was moderately successful in sales for a two seater, it not only lacked performance but its styling still described as "a sound beating with the ugly stick ... unbelievably awkward, oddly proportioned lines and a curious headlight treatment". Although the EXP still has its fans, it never gained the cult following of cars such as the Pontiac Fiero, Toyota MR2, and Honda CRX which were built and styled around their own unique platforms. It ultimately would be dropped in favour of the 2+2 Ford Probe.

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