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Merry Marvel Marching Society

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Merry Marvel Marching Society (often referred to by the abbreviation "M.M.M.S.") was a fan club for Marvel Comics started by Marvel editor Stan Lee and/or Marvel publisher Martin Goodman in 1964. Comic fan clubs have been around almost as long as comics themselves. DC's "The Junior Justice Society” and the “Supermen of America” clubs dated back to the 1940s. For ten cents, a subscriber received a certificate, a decoder, a pin-up poster and other miscellaneous collectibles. For years Marvel resisted starting up a club out of fear that many would compare them to jumping on the bandwagon when they were trying to be different. Around 1963, Marvel was in the middle of creating some of it's most creative characters and Stan Lee decided to finally start up a club for all the new readers. The idea Lee had was that he wanted to relate to his audience that Marvel wasn't some unfeeling mechanism of enterprise but a comrade, a member of a team in which you, the reader, could become part of.

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Comic fan clubs have been around almost as long as comics themselves. DC's "The Junior Justice Society” and the “Supermen of America” clubs dated back to the 1940s. For ten cents, a subscriber received a certificate, a decoder, a pin-up poster and other miscellaneous collectibles. For years Marvel resisted starting up a club out of fear that many would compare them to jumping on the bandwagon when they were trying to be different. Around 1963, Marvel was in the middle of creating some of it's most creative characters and Stan Lee decided to finally start up a club for all the new readers. The idea Lee had was that he wanted to relate to his audience that Marvel wasn't some unfeeling mechanism of enterprise but a comrade, a member of a team in which you, the reader, could become part of. For months, Stan and his "Bullpen" promoted the M.M.M.S. through its lineup of titles without revealing what the letters stood for. Fans wrote in, attempting to be first in cracking the code. Some suggestions were "Make Mine Marvel Stan" and "Marvel's Money Making Scheme". Finally, the club was made public and its membership quickly escalated. Merry Marvel Marching Society (often referred to by the abbreviation "M.M.M.S.") was a fan club for Marvel Comics started by Marvel editor Stan Lee and/or Marvel publisher Martin Goodman in 1964.