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Sponsored Content

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Sponsored Content

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2015-11-18

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1908

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Sponsored Content

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IGN AV Club

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http://www.avclub.com/tvclub/sponsored-content-works-both-ruthless-satire-and-r-228638|title=AV Club: “Sponsored Content” works as both ruthless satire and riveting sci-fi. http://ca.ign.com/articles/2015/11/19/south-park-sponsored-content-review|title=IGN: South Park: Sponsored Content Review.

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7.8 A-

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AV Club.com IGN.com

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So what are Parker and Stone’s exact feelings on the word? In the world of “Sponsored Content,” it doesn’t matter. They’re not endorsing rampant use of the term, only the paper’s right to say it. As Jimmy points out, the article in question is an op-ed written by a first-grader who found “retarded” to be the most accurate description when talking about the school’s lunch policy. Jimmy’s defense of the kid is more about free speech than specific words, a statement on the various college newspapers that have come under fire for supposedly intolerant content as of late. Whether or not the material is actually insensitive varies from paper to paper, not to mention reader to reader. South Park’s outlook on the matter is much simpler, perhaps even reductive in the eyes of some viewers: Free speech means being exposed to points of view you don’t always agree with, points of view you may even find hateful. Just as it’s everyone’s right to publish their opinion , it’s everyone else’s right to speak out against it. But it’s no one’s right to silence it. As a means to an end, South Park's "Sponsored Content" definitely ramped up the intrigue and made the interesting decision to put Jimmy at the forefront. Parts of this episode were really strong, like Jimmy fighting PC Principal with his school newspaper and PC Principal starting to crumble under the pressure. That said, while the "ads in news" element was amusing as a one-episode issue, it didn't really have the "epic tie-in" feel that it was going for within the larger PC storyline. But I suppose we'll see if it all comes together in these next two episodes.

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