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內部推廣
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Key concepts of internal marketing include: * IM functioning as a continual internal 'upskilling' process. * Alignment of the organization’s purpose with employee behavior. * Employees internalizing the core values of the organization. * Motivation, reframing and empowerment of employee attitude. * Inside-out management approach. * Retaining a positive customer experience throughout the business objectives
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May 2008
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n17:
November 2008
n19:
November 2008
n11:
November 2008
n14:
November 2008
n10:abstract
Key concepts of internal marketing include: * IM functioning as a continual internal 'upskilling' process. * Alignment of the organization’s purpose with employee behavior. * Employees internalizing the core values of the organization. * Motivation, reframing and empowerment of employee attitude. * Inside-out management approach. * Retaining a positive customer experience throughout the business objectives