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CIRR-FM

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CIRR, branded as 103.9 PROUD FM, is a radio station in Toronto, Ontario, licensed to serve the city's gay, lesbian, bisexual and transgender communities, launched in 2007. It is the first radio station in Canada targeted specifically to an LGBT audience, and the first commercial terrestrial LGBT radio station in the world — all earlier LGBT radio stations, such as Joy Melbourne in Australia, Radio Rosa in Denmark and SIRIUS OutQ on satellite radio, were operated by community non-profit groups or aired on non-traditional radio platforms.

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CIRR-FM

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2007-04-16

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103.9

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C I Rainbow Radio

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103.9

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50.0

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CIRR, branded as 103.9 PROUD FM, is a radio station in Toronto, Ontario, licensed to serve the city's gay, lesbian, bisexual and transgender communities, launched in 2007. It is the first radio station in Canada targeted specifically to an LGBT audience, and the first commercial terrestrial LGBT radio station in the world — all earlier LGBT radio stations, such as Joy Melbourne in Australia, Radio Rosa in Denmark and SIRIUS OutQ on satellite radio, were operated by community non-profit groups or aired on non-traditional radio platforms. The application was filed by Evanov Communications in 2005, and approved by the Canadian Radio-television and Telecommunications Commission on April 5, 2006. The company first applied for this licence in 1999, but was denied in favour of Milestone Radio's CFXJ, Canada's first urban music station. The 2005 application received widespread support from the city's LGBT community. The station proposal was originally branded as Rainbow Radio, and the name PROUD FM began to be used in promotional announcements and job advertisements in early 2007. The station, which broadcasts a 50-watt signal at 103.9 FM, officially launched on April 16, 2007. The station began test broadcasts in February 2007. PROUD FM's programming is a predominantly contemporary hit radio format, with dance music, rhythm and blues, Latin and world music programming evenings and weekends. The station will also dedicate 28 hours per week to news, talk and other information programming, and its program content will be partially overseen by a community advisory committee. The station will also fund a $5,000 annual scholarship to journalism, art or music students at Humber College and Carleton University, and a $30,000 stage showcase for musical artists at Toronto's Pride Week celebrations.