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Built to Rule

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Released in 2003, Hasbro's Built to Rule is a line of building block sets that, when assembled, resemble toys from some of Hasbro's other toylines: G.I. Joe, Tonka, and Transformers. The building blocks are compatible with the Lego or Mega Blocks brands of building blocks.

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Released in 2003, Hasbro's Built to Rule is a line of building block sets that, when assembled, resemble toys from some of Hasbro's other toylines: G.I. Joe, Tonka, and Transformers. The building blocks are compatible with the Lego or Mega Blocks brands of building blocks. The Transformers Built to Rule toyline consisted of an Armada line, which received a very wide public release, and a short-lived Energon line, which only had a limited, test market release initially in and around Cincinnati, Ohio. The sets later filtered out into some "Tuesday Morning", "Ollie's", and "T. J. Maxx" chain stores at drastically dropped prices. The entire line seemed to perform poorly, so it was dropped in its entirety in 2004. Some fans posit that had the Transformers series followed the lead of the G.I. Joe and Tonka sets, with a standard large-character/vehicle block set but including a "normal" figure, for example a Mini-Con compatible with the normal Armada line but with a few BTR-style construction pegs (the Joe sets had normal Joe figures with newly-sculpted forearms and lower legs with BTR pegs to attach parts to), it might have done a little better, especially considering the Mini-Cons' popularity with kids. But since the entire branch was cancelled after a year, it's hard to say so with any confidence.