"Memory Alpha:Follow highlighting conventions"@en . . . "Don't highlight every single use of the word or phrase, though \u2013 just the first one. After the first time the word is seen in bold, the reader will know what the article is about, and so any further highlighting is unnecessary. Additionally, you should never make the title of the article a link \u2013 web pages should not link to themselves (this is considered bad practice for the web in general)."@en . . "Don't highlight every single use of the word or phrase, though \u2013 just the first one. After the first time the word is seen in bold, the reader will know what the article is about, and so any further highlighting is unnecessary. Additionally, you should never make the title of the article a link \u2013 web pages should not link to themselves (this is considered bad practice for the web in general)."@en .