. . . "Concentrated Camp"@en . . "First produced in the UK in the 1970's, Concentrated Camp (released in the US under the brand name Gay Spray!) became an instant bestselling range within the male 20-35 demographic. With the accompanying tagline \"It's Gayness in a Can!\" it is considered by many to be an iconic image branding, alongside Coca Cola and 7-Up."@en . . . . "First produced in the UK in the 1970's, Concentrated Camp (released in the US under the brand name Gay Spray!) became an instant bestselling range within the male 20-35 demographic. With the accompanying tagline \"It's Gayness in a Can!\" it is considered by many to be an iconic image branding, alongside Coca Cola and 7-Up."@en .