. . . . "Britain's Associated Television company (ATV)"@en . . "Associated Television (ATV), a former United Kingdom|British television company, was awarded the franchise by the Independent Television Authority (ITA) to provide the Independent Television service at weekends for the London region. This service started on Saturday, 24 September 1955 and was extended until Sunday, 28 July 1968. ATV was also awarded the franchise to provide the weekdays Independent Television service for the Midlands region. This service started on Friday, 17 February 1956 and was extended until Monday, 29 July 1968. Subsequent to the changes made by the ITA to the regional structure of the Independent Television service, ATV was awarded the franchise to provide a seven-day Independent Television service for the Midlands region which started on Tuesday, 30 July 1968 and was finally extended until 00:34 on Friday, 1 January 1982."@en . . "Associated Television (ATV), a former United Kingdom|British television company, was awarded the franchise by the Independent Television Authority (ITA) to provide the Independent Television service at weekends for the London region. This service started on Saturday, 24 September 1955 and was extended until Sunday, 28 July 1968. ATV was also awarded the franchise to provide the weekdays Independent Television service for the Midlands region. This service started on Friday, 17 February 1956 and was extended until Monday, 29 July 1968."@en . .